The Business Marketing Course Managing in Complex Networks
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Main Authors: | , , , , , , , |
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Corporate Author: | |
Format: | Book |
Language: | English |
Published: |
Chichester, England
John Wiley & Sons Ltd.
2002
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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020 | # | # | |a 0471877220 (hardback) |
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041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415 |b .F566 2002 |
100 | 1 | # | |a Ford, David |c 1944- |e author |
245 | 1 | 4 | |a The Business Marketing Course |b Managing in Complex Networks |c David Ford, Pierre Berthon, Stephen Brown, Lars-Erik Gadde, Hakan Hakansson, Peter Naude, Thomas Ritter and Ivan Snehota |
264 | # | 1 | |a Chichester, England |b John Wiley & Sons Ltd. |c 2002 |
264 | # | 4 | |c ©2002 |
300 | # | # | |a xv, 238 pages |b illustrations |c 24 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
500 | # | # | |a Includes index |
650 | # | 0 | |a Marketing |x Management |
650 | # | 0 | |a Marketing |
650 | # | 0 | |a Business networks |x Management |
700 | 1 | # | |a Berthon, Pierre. |e author |
700 | 1 | # | |a Brown, Stephen |e author |
700 | 1 | # | |a Gadde, Lars-Erik |e author |
700 | 1 | # | |a Hakansson, Hakan |e author |
700 | 1 | # | |a Naude, Peter |e author |
700 | 1 | # | |a Ritter, Thomas |e author |
700 | 1 | # | |a Snehota, Ivan |e author |
710 | 1 | # | |a IMP Project Group. |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=307434 |
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