The Business Marketing Course Managing in Complex Networks

The Business Marketing Course Managing in Complex Networks

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Bibliographic Details
Main Authors: Ford, David 1944- (Author), Berthon, Pierre (Author), Brown, Stephen (Author), Gadde, Lars-Erik (Author), Hakansson, Hakan (Author), Naude, Peter (Author), Ritter, Thomas (Author), Snehota, Ivan (Author)
Corporate Author: IMP Project Group
Format: Book
Language:English
Published: Chichester, England John Wiley & Sons Ltd. 2002
Subjects:
Marketing > Management
Marketing
Business networks > Management
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xv, 238 pages illustrations 24 cm
ISBN:0471877220 (hardback)

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