A genie's wisdom a fable of how a CEO learned to be a marketing genius

A genie's wisdom a fable of how a CEO learned to be a marketing genius

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Bibliographic Details
Main Author: Trout, Jack
Format: Unknown
Published: Hoboken, N.J. J. Wiley 2003.
Subjects:
Marketing > Management
Marketing > Decision making
Brand name products.
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • The arrival
  • What is the essence of marketing?
  • What's branding all about?
  • What should be my product strategy?
  • How do I get my pricing right?
  • Are there limits to growth?
  • What is good research?
  • How do I evaluate advertising?
  • How d

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