A genie's wisdom a fable of how a CEO learned to be a marketing genius
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| Format: | Book |
| Published: |
Hoboken, N.J.
J. Wiley
2003.
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| Online Access: | Click Here to View Status and Holdings. |
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Table of Contents:
- The arrival
- What is the essence of marketing?
- What's branding all about?
- What should be my product strategy?
- How do I get my pricing right?
- Are there limits to growth?
- What is good research?
- How do I evaluate advertising?
- How d
Differentiate or die survival in our era of killer competition