A genie's wisdom a fable of how a CEO learned to be a marketing genius

A genie's wisdom a fable of how a CEO learned to be a marketing genius

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Bibliographic Details
Main Author:	Trout, Jack
Format:	Book
Published:	Hoboken, N.J. J. Wiley 2003.
Subjects:	Marketing > Management Marketing > Decision making Brand name products.
Online Access:	Click Here to View Status and Holdings.
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