A genie's wisdom a fable of how a CEO learned to be a marketing genius

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Bibliographic Details
Main Author:	Trout, Jack
Format:	Book
Published:	Hoboken, N.J. J. Wiley 2003.
Subjects:	Marketing > Management Marketing > Decision making Brand name products.
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.13 \|b .T735 2003
100	1	#	\|a Trout, Jack.
245	1	1	\|a A genie's wisdom \|b a fable of how a CEO learned to be a marketing genius \|c Jack Trout.
260	#	#	\|a Hoboken, N.J. \|b J. Wiley \|c 2003.
300	#	#	\|a viii, 120 p. \|b ill. \|c 23 cm.
505	1	#	\|a The arrival -- What is the essence of marketing? -- What's branding all about? -- What should be my product strategy? -- How do I get my pricing right? -- Are there limits to growth? -- What is good research? -- How do I evaluate advertising? -- How d
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing \|x Decision making
650	#	0	\|a Brand name products.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=307403
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040	#	#	\|a Shah Alam
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