A genie's wisdom a fable of how a CEO learned to be a marketing genius
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| Format: | Book |
| Published: |
Hoboken, N.J.
J. Wiley
2003.
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | viii, 120 p. ill. 23 cm. |
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| ISBN: | 047123608X (cloth) |
Differentiate or die survival in our era of killer competition