Strategic service management beyond the moment of truth
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| Other Authors: | |
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| Format: | Unknown |
| Published: |
Oxford [England]
Pergamon Press
1990
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| Edition: | 1st ed |
| Series: | The Best of long range planning
no. 7 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | vi, 135 p. ill. 30 cm |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 0080377513 |
Positioning Services in Competitive Market 
Service management & marketing managing the moments of truth in service competition