Principles of Marketing
The goal of Principles of Marketing, Tenth Edition, is to introduce new marketing students to the fascinating world of modern marketing in an enjoyable and practical way. Many people see marketing only as advertising or selling. But real marketing does not involve the art of selling what you make,...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
PEARSON EDUCATION INTERNATIONAL
2004.
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| Edition: | Tenth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Principles of marketing 
PRINCIPLES OF MARKETING