Principles of Marketing

Principles of Marketing

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The goal of Principles of Marketing, Tenth Edition, is to introduce new marketing students to the fascinating world of modern marketing in an enjoyable and practical way. Many people see marketing only as advertising or selling. But real marketing does not involve the art of selling what you make,...

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ PEARSON EDUCATION INTERNATIONAL 2004.
Edition:Tenth Edition
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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