Principles of Marketing
The goal of Principles of Marketing, Tenth Edition, is to introduce new marketing students to the fascinating world of modern marketing in an enjoyable and practical way. Many people see marketing only as advertising or selling. But real marketing does not involve the art of selling what you make,...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
PEARSON EDUCATION INTERNATIONAL
2004.
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| Edition: | Tenth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The goal of Principles of Marketing, Tenth Edition, is to introduce new marketing students to the fascinating world of modern marketing in an enjoyable and practical way. Many people see marketing only as advertising or selling. But real marketing does not involve the art of selling what you make, so much as knowing what to make. Organizations gain market leadership by understanding consumer needs and finding solutions that delight consumers. If customer value and satisfaction are absent, no amount of advertising and selling can compensate. |
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| Physical Description: | xxix, 661, [76] pages colour illustrations 28 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0131212761 |
Principles of marketing