18 brands astras using brand abilities as weapons for CRISP brand building

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Bibliographic Details
Main Author: Kapoor, Jagdeep 1960-
Format: Book
Published: New Delhi Responds Books 2003
Subjects:
Online Access:Click Here to View Status and Holdings.
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MARC

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100 1 # |a Kapoor, Jagdeep  |d 1960- 
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300 # # |a 134 p  |b ill  |c 21 cm 
650 # 0 |a aBranding (Marketing) 
650 # 0 |a Brand name products  |x Management. 
650 # 0 |a Branding (Marketing) 
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