18 brands astras using brand abilities as weapons for CRISP brand building

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Bibliographic Details
Main Author:	Kapoor, Jagdeep 1960-
Format:	Unknown
Published:	New Delhi Responds Books 2003
Subjects:	aBranding (Marketing) Brand name products > Management. Branding (Marketing)
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


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100	1	#	\|a Kapoor, Jagdeep \|d 1960-
245	1	1	\|a 18 brands astras \|b using brand abilities as weapons for CRISP brand building \|c Jagdeep Kapoor
260	#	#	\|a New Delhi \|b Responds Books \|c 2003
300	#	#	\|a 134 p \|b ill \|c 21 cm
650	#	0	\|a aBranding (Marketing)
650	#	0	\|a Brand name products \|x Management.
650	#	0	\|a Branding (Marketing)
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=306956
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