18 brands astras using brand abilities as weapons for CRISP brand building
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| Format: | Unknown |
| Published: |
New Delhi
Responds Books
2003
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 134 p ill 21 cm |
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| ISBN: | 0761996567 |
Brand culture 
Brands and Branding Geographies