Public relations the profession and the practice

This text provides a clear study of the process of public relations with a strong theoretical basis and balanced tone. It focuses throughout on technology and public relations. The text is accompanied by a CD-ROM with video interviews of leaders in the PR field.

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Bibliographic Details
Other Authors:	Lattimore, Dan, Baskin, Otis W.
Format:	Book
Language:	English
Published:	New York McGraw-Hill 2004
Edition:	Fifth edition
Subjects:	Public relations Public relations > United States
Online Access:	Click Here to View Status and Holdings.
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