Public relations the profession and the practice
This text provides a clear study of the process of public relations with a strong theoretical basis and balanced tone. It focuses throughout on technology and public relations. The text is accompanied by a CD-ROM with video interviews of leaders in the PR field.
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
2004
|
| Edition: | Fifth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 245 | 1 | 1 | |a Public relations |b the profession and the practice |c Dan Lattimore ... [et al.] |
| 250 | # | # | |a Fifth edition |
| 264 | # | 1 | |a New York |b McGraw-Hill |c 2004 |
| 300 | # | # | |a 1 v. (various pagings) |b colour, illustration |c 26 cm |e 1 CD-ROM (4 3/4 in.) |
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| 500 | # | # | |a Rev. ed. of: Public relations / Otis Baskin, Craig Aronoff, Dan Lattimore. 4th ed. c1997 |
| 500 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This text provides a clear study of the process of public relations with a strong theoretical basis and balanced tone. It focuses throughout on technology and public relations. The text is accompanied by a CD-ROM with video interviews of leaders in the PR field. |
| 650 | # | 0 | |a Public relations |
| 650 | # | 0 | |a Public relations |z United States |
| 700 | 1 | # | |a Lattimore, Dan |
| 700 | # | # | |a Baskin, Otis W. |t Public relations |
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Public relations the profession and the practice