The art & science of interpreting market research evidence

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Bibliographic Details
Main Author:	Smith, D. V. L (David Van Lloyd)
Other Authors:	Fletcher, J. H
Format:	Book
Published:	New York Wiley 2004
Subjects:	Qualitative research Marketing research Statistics
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0470844248 (alk. paper)
090	0	0	\|a HF5415.2 \|b .S558 2004
100	1	#	\|a Smith, D. V. L \|q (David Van Lloyd)
245	1	1	\|a The art & science of interpreting market research evidence \|c DVL Smith and JH Fletcher
260	#	#	\|a New York \|b Wiley \|c 2004
300	#	#	\|a p. cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Qualitative research
650	#	0	\|a Marketing research
650	#	0	\|a Statistics
700	1	#	\|a Fletcher, J. H
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=306920
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam