The art & science of interpreting market research evidence

The art & science of interpreting market research evidence

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Bibliographic Details
Main Author: Smith, D. V. L (David Van Lloyd)
Other Authors: Fletcher, J. H
Format: Book
Published: New York Wiley 2004
Subjects:
Qualitative research
Marketing research
Statistics
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:p. cm
Bibliography:Includes bibliographical references and index
ISBN:0470844248 (alk. paper)

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