Public relations a practical guide to the basics
This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with desi...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
2003
©2003 |
| Edition: | 2nd edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000nam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-306872 | ||
| 005 | 202142715231 | ||
| 008 | 220214t ENK ae# |#000 ##eng#D | ||
| 020 | # | # | |a 0749440724 |q paperback |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HD59 |b .H443 2003 |
| 100 | 1 | # | |a Henslowe, Philip |c 1934- |e author |
| 245 | 1 | 0 | |a Public relations |b a practical guide to the basics |c Philip Henslowe |
| 250 | # | # | |a 2nd edition |
| 264 | # | 1 | |a London |b Kogan Page |c 2003 |
| 264 | # | 1 | |c ©2003 |
| 300 | # | # | |a viii, 152 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin doctors, PR in local government and financial PR. |
| 650 | # | 0 | |a Public relations |v Handbooks, manuals, etc |
| 650 | # | 0 | |a Public relations |v Handbooks, manuals, etc |z Great Britain |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=306872 |
| 964 | # | # | |c BOK |d 01 |
| 998 | # | # | |a 00250##a002.5.2||00250##b002.5.3||00264#1a002.8.2||00264#1b002.8.4||01264#1a002.8.2||01264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00520##a007.2||00520##b007.2|| |
The SAGE handbook of public relations