Public relations a practical guide to the basics

Public relations a practical guide to the basics

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This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with desi...

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Bibliographic Details
Main Author: Henslowe, Philip 1934- (Author)
Format: Book
Language:English
Published: London Kogan Page 2003
©2003
Edition:2nd edition
Subjects:
Public relations > Handbooks, manuals, etc
Public relations > Handbooks, manuals, etc > Great Britain
Online Access:Click Here to View Status and Holdings.
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Summary:This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin doctors, PR in local government and financial PR.
Physical Description:viii, 152 pages illustrations 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0749440724

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