Winning on the marketing front the corporate manager's game plan
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Wiley
1986
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| Series: | Wiley series on business strategy
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | x, 381 p. ill. 24 cm |
| Bibliography: | "Sources of secondary research": p. 283-321 |
| ISBN: | 0471819352 |
Model business plans for product businesses