Persuasion reception and responsibility

Persuasion reception and responsibility

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PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture--politics, mass media, advertising, and the information superhighway--as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on languag...

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Bibliographic Details
Main Author: Larson, Charles U. (Author)
Format: Book
Language:English
Published: Belmont, CA Thomson/Wadsworth 2004
©2004
Edition:10th ed
Subjects:
Persuasion (Psychology)
Online Access:Click Here to View Status and Holdings.
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