Persuasion reception and responsibility
PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture--politics, mass media, advertising, and the information superhighway--as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on languag...
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| Main Author: | |
|---|---|
| Format: | Unknown |
| Language: | English |
| Published: |
Belmont, CA
Thomson/Wadsworth
2004
©2004 |
| Edition: | 10th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-306302 | ||
| 005 | 2019111132656 | ||
| 020 | # | # | |a 9780534619022 |q paperback |
| 020 | # | # | |a 0534619029 |
| 040 | # | # | |a UiTM |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a BF637 |b .P4 L36 2004 |
| 100 | 1 | # | |a Larson, Charles U. |e author |
| 245 | 1 | 0 | |a Persuasion |b reception and responsibility |c Charles U. Larson |
| 250 | # | # | |a 10th ed |
| 264 | # | 1 | |a Belmont, CA |b Thomson/Wadsworth |c 2004 |
| 264 | # | 1 | |c ©2004 |
| 300 | # | # | |a xii, 404 pages |b illustrations |c 22 cm |
| 336 | # | # | |a rdacontent |2 text |
| 337 | # | # | |a unmediated |2 unmediated |
| 338 | # | # | |a rdacarrier |2 volume |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture--politics, mass media, advertising, and the information superhighway--as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose--the development of critical consumers of all forms of persuasion. |
| 526 | 0 | # | |a Mgt420 |b Mu223 |5 Mu |
| 526 | 0 | # | |a Principles And Practice of Management |b Bachelor of Business Music |5 Faculty of music |
| 526 | 0 | # | |a EPC646 |b LG240 |5 APB |
| 526 | 0 | # | |a Bachelor of Applied Language Studies (Hons.) English Language Teaching for Professional Communicatons |b Akademi Pengajian Bahasa |5 Persuasion and Negotiation |
| 650 | # | 0 | |a Persuasion (Psychology) |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=306302 |
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Persuasion reception and responsibility 
Persuasion reception and responsibility