Persuasion reception and responsibility

• Main Author: Larson, Charles U. (Author)
• Format: Book
• Language: English
• Published: Belmont, CA Thomson/Wadsworth 2004; ©2004
• Edition: 10th ed
• Subjects: Persuasion (Psychology)
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xii, 404 pages illustrations 22 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9780534619022; 0534619029

PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture--politics, mass media, advertising, and the information superhighway--as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose--the development of critical consumers of all forms of persuasion.