Writing marketing copy to get results

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Bibliographic Details
Main Author:	Essinger, James
Format:	Book
Published:	[London] Business Press 1999
Edition:	2nd ed
Series:	Smart strategies series
Subjects:	Communication in marketing Advertising copy
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 1861525192
090	0	0	\|a HF5825 \|b .E77 1999
100	1	#	\|a Essinger, James
245	1	1	\|a Writing marketing copy to get results \|c James Essinger
250	#	#	\|a 2nd ed
260	#	#	\|a [London] \|b Business Press \|c 1999
300	#	#	\|a xxii, 167 p. \|c 24 cm
490	1	#	\|a Smart strategies series
500	#	#	\|a Includes index
500	#	#	\|a Previous ed. published as: How to write marketing copy that gets results. London : Pitman, 1996
650	#	0	\|a Communication in marketing
650	#	0	\|a Advertising copy
700	1	#	\|a Essinger, James. \|t How to write marketing copy that gets results
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=306199
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam