Exploring direct marketing

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Bibliographic Details
Main Author:	O'Malley, Lisa
Other Authors:	Patterson, Maurice (Maurice A.), Evans, Martin (Martin J.)
Format:	Book
Published:	London New York International Thomson Business Press 1999
Edition:	1st ed
Subjects:	Direct marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 1861524021
090	0	0	\|a HF5415.126 \|b .O4 1999
100	1	#	\|a O'Malley, Lisa
245	1	1	\|a Exploring direct marketing \|c Lisa O'Malley, Maurice Patterson, Martin Evans
250	#	#	\|a 1st ed
260	#	#	\|a London \|a New York \|b International Thomson Business Press \|c 1999
300	#	#	\|a xx, 492 p. \|b ill. (some col.) \|c 25 cm
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Direct marketing
700	1	#	\|a Patterson, Maurice \|q (Maurice A.)
700	#	#	\|a Evans, Martin \|q (Martin J.)
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=306195
964	#	#	\|c BOK \|d 01
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