Exploring direct marketing

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Bibliographic Details
Main Author: O'Malley, Lisa
Other Authors: Patterson, Maurice (Maurice A.), Evans, Martin (Martin J.)
Format: Book
Published: London New York International Thomson Business Press 1999
Edition:1st ed
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xx, 492 p. ill. (some col.) 25 cm
Bibliography:Includes bibliographical references and indexes
ISBN:1861524021