Internet marketing integrating online and offline strategies
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| Main Author: | |
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| Format: | Book |
| Published: |
Boston, Mass.
McGraw-Hill/Irwin
2003.
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-306142 | ||
| 020 | # | # | |a 0072827033 (alk. paper) |
| 020 | # | # | |a 0071124179 (international ed. : alk. paper) |
| 090 | 0 | 0 | |a HF5415.1265 |b .R617 2003 |
| 100 | 1 | # | |a Roberts, Mary Lou. |
| 245 | 1 | 1 | |a Internet marketing |b integrating online and offline strategies |c Mary Lou Roberts. |
| 260 | # | # | |a Boston, Mass. |b McGraw-Hill/Irwin |c 2003. |
| 300 | # | # | |a xix, 471 p. |b ill. (some col.) |c 26 cm. |
| 504 | # | # | |a Includes bibliographical references and index. |
| 650 | # | 0 | |a Internet marketing. |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=306142 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Internet Marketing Integrating Online and Offline Strategies