Internet marketing integrating online and offline strategies
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| Main Author: | |
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| Format: | Book |
| Published: |
Boston, Mass.
McGraw-Hill/Irwin
2003.
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xix, 471 p. ill. (some col.) 26 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0072827033 (alk. paper) 0071124179 (international ed. : alk. paper) |
Internet Marketing Integrating Online and Offline Strategies