Principles of Marketing
This is the second edition of Randall's concise introductory text for general marketing courses, combining academic rigour with an accessible writing style. While providing a comprehensive overview of 'classical' marketing, the book also covers 'new' marketing, including the...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Thomson Learning
2001
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| Edition: | Second Edition |
| Series: | Principles of Management Series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Effective marketing
