The informed student guide to marketing

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Bibliographic Details
Other Authors: Kitchen, Philip J, Proctor, Tony
Format: Book
Published: London Thomson Learning 2001
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-305885
020 # # |a 186152546X 
090 0 0 |a HF5415  |b .I53 2001 
245 1 1 |a The informed student guide to marketing  |c edited by Philip J. Kitchen and Tony Proctor 
260 # # |a London  |b Thomson Learning  |c 2001 
300 # # |a xi, 321 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references 
650 # 0 |a Marketing 
700 1 # |a Kitchen, Philip J 
700 # # |a Proctor, Tony 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=305885 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam