Transnational management text, cases, and readings in cross-border management

Presents research and thought on global business environment. This book focuses on management's challenge in developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. It makes a distinction between Transnational Mana...

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Bibliographic Details
Main Authors: Bartlett, Christopher A. 1943- (Author), Birkinshaw, Julian M (Author), Ghoshal, Sumantra (Author)
Format: Book
Language:English
Published: Boston McGraw-Hill 2004
Edition:4th ed
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Online Access:Click Here to View Status and Holdings.
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