Transnational management text, cases, and readings in cross-border management
Presents research and thought on global business environment. This book focuses on management's challenge in developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. It makes a distinction between Transnational Mana...
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Main Authors: | Bartlett, Christopher A. 1943- (Author), Birkinshaw, Julian M (Author), Ghoshal, Sumantra (Author) |
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Format: | Book |
Language: | English |
Published: |
Boston
McGraw-Hill
2004
|
Edition: | 4th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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