The ultimate book of business brands insights from the world's 50 greatest brands
The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands hav...
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| Format: | Book |
| Language: | English |
| Published: |
Oxford
Capstone
2003
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| Edition: | New ed |
| Series: | Capstone reference
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The Real power of brands making brands work for competitive advantage