The ultimate book of business brands insights from the world's 50 greatest brands

The ultimate book of business brands insights from the world's 50 greatest brands

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands hav...

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Bibliographic Details
Main Author: Crainer, Stuart (Author)
Other Authors: Dearlove, Des
Format: Book
Language:English
Published: Oxford Capstone 2003
Edition:New ed
Series:Capstone reference
Subjects:
Brand name products
Product management
Online Access:Click Here to View Status and Holdings.
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