The ultimate book of business brands insights from the world's 50 greatest brands
The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands hav...
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| Format: | Book |
| Language: | English |
| Published: |
Oxford
Capstone
2003
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| Edition: | New ed |
| Series: | Capstone reference
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained. |
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| Item Description: | Previous ed.: / Des Dearlove, Stuart Crainer. 1999 Includes index |
| Physical Description: | xxix, 216 pages 24 cm |
| ISBN: | 1841124397 |
The Real power of brands making brands work for competitive advantage