The Guru Guide to Marketing A Concise Guide to the Best Ideas from Today's Top Marketers

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Bibliographic Details
Main Authors:	Boyett, Joseph H. (Author), Boyett, Jimmie T (Author)
Format:	Book
Language:	English
Published:	Hoboken, New Jersey John Wiley & Sons 2003
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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245	1	4	\|a The Guru Guide to Marketing \|b A Concise Guide to the Best Ideas from Today's Top Marketers \|c Joseph H. Boyett and Jimmie T. Boyett
264	#	1	\|a Hoboken, New Jersey \|b John Wiley & Sons \|c 2003
264	#	4	\|c ©2003
300	#	#	\|a xiv, 252 pages \|b illustrations \|c 24 cm
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504	#	#	\|a Includes bibliographical references (pages 239-245) and index
526	0	#	\|a OCS462 \|b BA234 \|5 FBM
526	0	#	\|a Managing Customer Knowledge \|b Bachelor of Customer Service Management (Hons.) \|5 Faculty of Business and Management
650	#	0	\|a Marketing
700	1	#	\|a Boyett, Jimmie T \|e author
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