New consumer marketing managing a living demand system

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Bibliographic Details
Main Author:	Baker, Susan 1958-
Other Authors:	Bass, Margrit
Format:	Book
Published:	Chichester, West Sussex, England Hoboken, N.J. John Wiley & Sons, Ltd. 2003
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0470844825 (cloth : alk. paper)
090	0	0	\|a HF5415 \|b .B279 2003
100	1	#	\|a Baker, Susan \|c 1958-
245	1	1	\|a New consumer marketing \|b managing a living demand system \|c by Susan Baker with Margrit Bass
260	#	#	\|a Chichester, West Sussex, England \|a Hoboken, N.J. \|b John Wiley & Sons, Ltd. \|c 2003
300	#	#	\|a xii, 204 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. [191]-196) and index
505	1	#	\|a Earthquake! -- The new consumer -- Concerns of brand owners and retailers -- New consumer marketing -- A model of new consumer marketing -- Value definition -- Value creation -- Value delivery
650	#	0	\|a Marketing
700	1	#	\|a Bass, Margrit
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=305610
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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