New consumer marketing managing a living demand system
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| Format: | Book |
| Published: |
Chichester, West Sussex, England Hoboken, N.J.
John Wiley & Sons, Ltd.
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xii, 204 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references (p. [191]-196) and index |
| ISBN: | 0470844825 (cloth : alk. paper) |
Consumer marketing language and concepts