Mission-based marketing an organizational developement workbook : a companion to Mission-based marketing, second edition

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Bibliographic Details
Main Author: Brinckerhoff, Peter C. 1952-
Format: Book
Published: Hoboken, N.J. Wiley 2003
Edition:2nd ed
Series:Brinckerhoff, Peter C., 1952- Mission-based management series
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Description
Item Description:CD-ROM includes forms, checklists, and worksheets
Physical Description:135 p. ill. 26 cm. 1 CD-ROM (4 3/4 in.)
Bibliography:Includes bibliographical references and index
ISBN:0471237175 (alk. paper)