Competing in a service economy how to create a competitive advantage through service development and innovation

Competing in a service economy how to create a competitive advantage through service development and innovation

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Bibliographic Details
Main Author: Gustafsson, Anders 1964 May 3-
Other Authors: Johnson, Michael D. (Michael David)
Format: Book
Published: San Francisco Jossey-Bass 2003
Edition:1st ed
Series:University of Michigan Business School management series
Subjects:
Competition
Service industries > Technological innovations > Management
Customer services > Management
Online Access:Click Here to View Status and Holdings.
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