Kellogg on marketing

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Bibliographic Details
Corporate Author: J.L. Kellogg Graduate School of Management. Center for Marketing Sciences
Other Authors: Iacobucci, Dawn
Format: Unknown
Published: New York Wiley 2001
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Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-305583
020 # # |a 047135399X (cloth : alk. paper) 
090 0 0 |a HF5415  |b .K437 2001 
245 1 1 |a Kellogg on marketing  |c The Kellogg Marketing Faculty, Northwestern University ; Dawn Iacobucci, editor 
260 # # |a New York  |b Wiley  |c 2001 
300 # # |a xx, 427 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing 
700 1 # |a Iacobucci, Dawn 
710 1 # |a J.L. Kellogg Graduate School of Management.  |b Center for Marketing Sciences 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=305583 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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