Kellogg on marketing
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Format: | Book |
Published: |
New York
Wiley
2001
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-305583 | ||
020 | # | # | |a 047135399X (cloth : alk. paper) |
090 | 0 | 0 | |a HF5415 |b .K437 2001 |
245 | 1 | 1 | |a Kellogg on marketing |c The Kellogg Marketing Faculty, Northwestern University ; Dawn Iacobucci, editor |
260 | # | # | |a New York |b Wiley |c 2001 |
300 | # | # | |a xx, 427 p. |b ill. |c 24 cm |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Marketing |
700 | 1 | # | |a Iacobucci, Dawn |
710 | 1 | # | |a J.L. Kellogg Graduate School of Management. |b Center for Marketing Sciences |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=305583 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |