Kellogg on marketing
Saved in:
| Corporate Author: | |
|---|---|
| Other Authors: | |
| Format: | Unknown |
| Published: |
New York
Wiley
2001
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | xx, 427 p. ill. 24 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 047135399X (cloth : alk. paper) |
Kellogg on integrated marketing the Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the Medill School of Journalism, Norhtwestern University 
Marketing