Kellogg on marketing
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| Format: | Book |
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New York
Wiley
2001
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xx, 427 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 047135399X (cloth : alk. paper) |
Kellogg on integrated marketing the Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the Medill School of Journalism, Norhtwestern University