Pricing making profitable decisions
Combining marketing and economic principles, this edition provides a basis for analyzing pricing alternatives within legal and corporate constraints. It explains the economic underpinnings of pricing decisions. Examples from AOL, PepsiCo, and Boeing help understand topics such as supply and demand,...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill/Irwin
2003
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Pricing making profitable decisions
THE PRICING DECISION A Strategic Planner for Marketing Professionals
Pricing strategy setting price levels, managing price discounts, & establishing price structures
