Essentials of marketing

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Bibliographic Details
Main Author:	Lancaster, Geoff 1938-
Other Authors:	Massingham, Lester, Ashford, Ruth
Format:	Unknown
Published:	London McGraw Hill 2002
Edition:	5th ed
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0077098609
090	0	0	\|a HF5415 \|b .L36 2002
100	1	#	\|a Lancaster, Geoff \|c 1938-
245	1	1	\|a Essentials of marketing \|c Geoff Lancaster, Lester Massingham, Ruth Ashford
250	#	#	\|a 5th ed
260	#	#	\|a London \|b McGraw Hill \|c 2002
300	#	#	\|a viii, 522 p. \|b ill. \|c 25 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing
700	1	#	\|a Massingham, Lester
700	#	#	\|a Ashford, Ruth
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=305536
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