The freedom economy gaining the M-commerce edge in the era of the wireless Internet

The freedom economy gaining the M-commerce edge in the era of the wireless Internet

This text offers advice for managing businesses in this era of wireless tools, technologies, and applications. It provides a practical roadmap for realizing the rewards that wireless technology offers, and explains the current reality of wireless commerce.

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Bibliographic Details
Main Authors: Keen, Peter G. W (Author), Mackintosh, Ron (Author)
Format: Book
Language:English
Published: Berkeley, Calif., U.S.A. Osborne/McGraw-Hill 2001
Subjects:
Electronic commerce
Customer relations
Technological innovations > Economic aspects
Internet marketing
Mobile communication systems
Business enterprises > Technological innovations
Wireless Internet
Online Access:Click Here to View Status and Holdings.
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Description
Summary:This text offers advice for managing businesses in this era of wireless tools, technologies, and applications. It provides a practical roadmap for realizing the rewards that wireless technology offers, and explains the current reality of wireless commerce.
Physical Description:xii, 259 pages 24 cm
Bibliography:Includes bibliographical references (p. [239]-246) and index
ISBN:0072133678

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