Passion branding harnessing the power of emotion to build strong brands

Passion branding harnessing the power of emotion to build strong brands

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Bibliographic Details
Main Author: Duffy, Neill
Other Authors: Hooper, Jo
Format: Book
Published: Chichester John Wiley & Sons, Ltd. 2003
Subjects:
Brand name products > Marketing
Brand name products > Case studies
Online Access:Click Here to View Status and Holdings.
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