Passion branding harnessing the power of emotion to build strong brands

Passion branding harnessing the power of emotion to build strong brands

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Bibliographic Details
Main Author:	Duffy, Neill
Other Authors:	Hooper, Jo
Format:	Book
Published:	Chichester John Wiley & Sons, Ltd. 2003
Subjects:	Brand name products > Marketing Brand name products > Case studies
Online Access:	Click Here to View Status and Holdings.
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