Customize the brand make it more desirable and profitable

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Bibliographic Details
Main Author:	Nilson, Torsten H. 1949-
Format:	Book
Published:	Chichester, England Wiley 2003
Subjects:	Market segmentation Trademarks Brand name products
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0470848227
090	0	0	\|a HD69.B7 \|b N453 2003
100	1	#	\|a Nilson, Torsten H. \|c 1949-
245	1	1	\|a Customize the brand \|b make it more desirable and profitable \|c Torsten H. Nilson
260	#	#	\|a Chichester, England \|b Wiley \|c 2003
300	#	#	\|a xi, 179 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Market segmentation
650	#	0	\|a Trademarks
650	#	0	\|a Brand name products
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=305401
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