Customize the brand make it more desirable and profitable
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| Main Author: | |
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| Format: | Book |
| Published: |
Chichester, England
Wiley
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | xi, 179 p. ill. 24 cm |
| ISBN: | 0470848227 |
Smart things to know about brands & branding