Building brands & believers how to connect with consumers using archetypes

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Bibliographic Details
Main Author:	Wertime, Kent
Format:	Unknown
Published:	Singapore Hoboken, NJ Wiley 2002
Subjects:	Archetype (Psychology) Consumer behavior Brand choice Marketing > Psychological aspects
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415.3 \|b W474 2002
100	1	#	\|a Wertime, Kent
245	1	1	\|a Building brands & believers \|b how to connect with consumers using archetypes \|c Kent Wertime
260	#	#	\|a Singapore \|a Hoboken, NJ \|b Wiley \|c 2002
300	#	#	\|a xvi, 267 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 255-258) and index
650	#	0	\|a Archetype (Psychology)
650	#	0	\|a Consumer behavior
650	#	0	\|a Brand choice
650	#	0	\|a Marketing \|x Psychological aspects
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=305382
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