Building brands & believers how to connect with consumers using archetypes

Building brands & believers how to connect with consumers using archetypes

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Bibliographic Details
Main Author: Wertime, Kent
Format: Unknown
Published: Singapore Hoboken, NJ Wiley 2002
Subjects:
Archetype (Psychology)
Consumer behavior
Brand choice
Marketing > Psychological aspects
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvi, 267 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. 255-258) and index
ISBN:0470820675

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