Building the brand-driven business operationalize your brand to drive profitable growth
This text aims to help companies recognize, appreciate and ultimately operationalize the mantra of how every time an employee gets to touch a customer or a customer gets to touch the brand, that company gets the opportunity to either reinforce their brand promise or totally denigrate it. This book s...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Jossey-Bass
San Francisco, Chichester
2002
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| Edition: | 1st ed |
| Series: | Jossey-Bass business & management series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 090 | 0 | 0 | |a HD69.B7 |b D384 2002 |
| 100 | 1 | # | |a Davis, Scott M. |c 1964- |e author |
| 245 | 1 | 1 | |a Building the brand-driven business |b operationalize your brand to drive profitable growth |c Scott M. Davis, Michael Dunn ; foreword by David A. Aaker |
| 250 | # | # | |a 1st ed |
| 264 | # | 1 | |a Jossey-Bass |b San Francisco, Chichester |c 2002 |
| 264 | # | 4 | |c ©2002 |
| 300 | # | # | |a xv, 299 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
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| 338 | # | # | |a volume |2 rdacarrier |
| 490 | 1 | # | |a Jossey-Bass business & management series |
| 520 | # | # | |a This text aims to help companies recognize, appreciate and ultimately operationalize the mantra of how every time an employee gets to touch a customer or a customer gets to touch the brand, that company gets the opportunity to either reinforce their brand promise or totally denigrate it. This book should help the entire organization manage and live (not just think about) the brand |
| 650 | # | 0 | |a Product management |
| 650 | # | 0 | |a Brand name products |
| 700 | 1 | # | |a Dunn, Michael |e author |
| 700 | 1 | # | |a Aaker, David A. |e foreword |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=305375 |
| 964 | # | # | |c BOK |d 01 |
Brand asset management driving profitable growth through your brands